We are very proud to present our outstanding keynote speakers for 2014

Bernardo A. Huberman

Bernardo A. Huberman
Senior Fellow and Director, HP Labs

Abstract: Big Data and the Attention Economy

We are witnessing a momentous transformation in the way content is produced, shared, classified, and rated on the Web by millions of people, while attention is becoming the ephemeral and valuable resource that everyone seeks to acquire.

This keynote will describe how social attention determines the production and consumption of content within social media, how it can be used to predict future trends, and the new tools we are developing to maximize the informational value of users.


Bernardo A. Huberman is a Senior Fellow at HP and the director of the Social Computing Lab at HP Labs, which focuses on methods for harvesting the collective intelligence of groups of people in order to realize greater value from the interaction between users and information. Huberman’s main research focus is on the behavior of large, distributed systems and resource allocation. Areas of exploration include distributed knowledge, the Internet of Things and the attention economy.

Much of Huberman’s research has concentrated on the World Wide Web and social media, with an emphasis on their dynamics and use. This work helped uncover the nature of electronic markets, the detailed structure of the web, and laws governing the way people surf for information. One of the originators of the field of ecology of computation, Huberman is the author of the book „The Laws of the Web: Patterns in the Ecology of Information“, published by MIT Press. Before joining HP, Huberman worked at Xerox PARC, where he did research on the physics of chaos, distributed systems, and Internet characterization.

Huberman is a Fellow of the American Physical Society, a Fellow of the American Association for the Advancement of Science, a former trustee of the Aspen Center for Physics, and a Fellow of the Japan Society for the Promotion of Science. He is the author of 250 refereed papers and holds 40 patents. Huberman received his Ph.D. in physics from the University of Pennsylvania and is currently a consulting professor in the Department of Applied Physics at Stanford University. He has been a visiting professor at the Niels Bohr Institute in Denmark, the University of Paris, and Insead, the European School of Business in Fontainebleau, France.

Viktor Mayer-Schönberger

Viktor Mayer-Schönberger
Professor of Internet Governance and Regulation, University of Oxford.

Abstract: BIG DATA

Big Data is much talked about around the world. But beyond the hype, it promises to fundamentally change how we make sense of the world. This keynote will situate big data as a new, comprehensive view on the complexity of reality, and explain how many of the disciplines present at i-KNOW perform invaluable parts in making this new world view work. But what are its implications? What its consequences? What areas will big data transform? How will, and how should we live in a world of big data?


Viktor Mayer-Schönberger conducts research into the network economy. Earlier he spent ten years on the faculty of Harvard’s John F. Kennedy School of Government. He is the co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think (HMH, 2013) and author of Delete: The Virtue of Forgetting in the Digital Age (Princeton, 2009), which won the 2010 Marshall McLuhan Award for Outstanding Book and the 2010 Don K. Price Award for Best Book in Science and Technology Politics, and has written over a hundred articles and book chapters.

In 1986, he founded Ikarus Software and developed Virus Utilities, one of the best-selling software products in Austria. He subsequently earned law degrees at the University of Salzburg (Mag.iur, ’88, Dr.iur ’91) and at Harvard Law School (LL.M. ’89). In 1992 he received a M.Sc. (Econ) from the London School of Economics, and in 2001 the venia docendi on (among others) information law at the University of Graz.

In 1998 he joined the faculty of Harvard Kennedy School, where he worked and taught for ten years. After three years at Lee Kuan Yew School of Public Policy, National University of Singapore, Mayer-Schönberger currently holds the Chair of Internet Governance and Regulation at the Oxford Internet Institute. As an expert on information law and regulation, he has been advising businesses, governments and international organisations.

Mayer-Schönberger’s research focuses on the role of information in the networked economy. Among other things, he has been studying data privacy, governance in virtual worlds, law and entrepreneurship, e-government, and (most recently) big data.

He has been advocating a right to be forgotten in the form of expiration dates on personal information.

Uli Weinberg

Uli Weinberg

Abstract: Design Thinking: Pushing the creative power of teams!

All began in 2005 when several professors of different departments of the well known Stanford University in California started a highly radical new department – the Institute of Design, in short „“.

The idea: teams of students with different backgrounds collaborate in a creative environment to solve complex problems in all areas of life. Now, nine years later, the is one of the most interesting think tanks in Silicon Valley, training about 700 students to become team based innovators.

The Germany based sister institute „School of Design Thinking“ started 2007 with an even more radical approach, inviting students from different universities to collaborate in a specially designed environment in Potsdam, near Berlin. 120 students from 75 different backgrounds from 65 different universities and 20 different nations are working in small multi disciplinary teams. They tackle real life problems and come up with groundbreaking solutions for companies and institutions like Daimler, DHL, Siemens, Deutsche Telekom and SAP.

In 2008 they also started training professionals. Half of the “DAX30” companies are cooperating with the School of Design Thinking.

School of Design Thinking Potsdam and Stanford, both are initiated and financed through Hasso Plattner, the co-founder of Germany based SAP, one of the world’s largest software companies.


Studied fine arts and design at the Academies of Fine Arts in Munich and Berlin. 1980 to 1986 freelance work as TV graphics designer at public and private production houses. Since 1986 specialized on 3D computeranimation (mental images, ART+COM, etc.) on scientific, industrial and art projects for companies like ARD, BMW, Daimler Benz, Siemens, Schering, Telekom, ZDF. Founder of the companies TERRATOOLS and CYPARADE, specializing on 3D animation, simulation and interactive 3D projects such as computer games and cross media projects. Since 1994, Mr. Weinberg is working as a professor for computer animation at the Film & Television Academy Babelsberg (HFF). 2003 Co-initiator and head of n_space, the interdisciplinary network of excellence for nonlinear media in Potsdam. Since 2004 Visiting Professor at CUC Communication University of China CUC, Beijing. 2005 head of “Innovation Forum Nonlinear Media”. 2005-2007 director of Digital Media Institute DMI at HFF. Since 2005 programme director of EU symposium INSIGHT OUT. Since June 2007 head of “School of Design Thinking” at HPI Hasso Plattner Institute in Potsdam.

Etienne Wenger-Trayner

Etienne Wenger-Trayner
Educational theorist and practitioner, best known for his formulation (with Jean Lave) of the theory of situated cognition and his more recent work in the field of communities of practice.


Learning is often viewed as something individuals do as they acquire information and skills. It is usually associated with some form of instruction. I will present a different perspective on learning, one that starts with the assumption that learning is an inherent dimension of everyday life and that it is fundamentally a social process. From this perspective, a living “body of knowledge” can be viewed as collection of communities of practice. Learning is not merely the acquisition of a curriculum, but a journey across this landscape of practice, which is transformative of the self.

Achieving a high level of „knowledgeability“ is a matter of negotiating a productive identity with respect to the various practices that constitute this landscape. Education is then a guided tour of the various practices that constitute this landscape. Teaching is one of these practices, located like all others in a complex landscape, but with the additional twist that it has to prepare students for their own trajectory through landscapes of practice. This presentation will review the main tenets of this learning theory as well as more recent developments as they pertain to our understanding of learning in the 21st century.


Etienne Wenger-Trayner is a globally recognized thought leader in the field of social learning theory, communities of practice, and their application to organizations. He has authored and co-authored seminal articles and books on the topic, including Situated Learning, where the term „community of practice“ was coined; Communities of Practice: learning, meaning, and identity, where he lays out a theory of learning based on the concept; Cultivating Communities of Practice: a guide to managing knowledge, addressed to practitioners in organizations who want to base their knowledge strategy on communities of practice; and Digital Habitats, which tackles issues related to the use of technology.

Etienne’s work is influencing both theory and practice in a wide range of disciplines. Cultivating communities of practice is recognized as a key component of a learning strategy in a rapidly growing number of organizations across private and public sectors, including business, government, international development, healthcare, and education. Etienne helps organizations apply his ideas through consulting, public speaking, and workshops. He is also active in the academic sphere. He regularly speaks at conferences, conducts seminars, and is a visiting professor at the universities of Manchester and Aalborg. He recently received an honorary doctorate from the university of Brighton.